Meta is actively exploring options for cryptocurrency advertising, taking advantage of the current regulatory transparency in the crypto industry.
Major players in the technology sector are showing a growing interest in the cryptocurrency market, as evidenced by substantial investments in regulated products like Bitcoin ETFs in the last 20 days.
The recent inclusion of Bitcoin ETF ads on Google Search and YouTube suggests a rising trend, and it’s anticipated that other industry leaders, such as Meta, will likely follow suit in the near future.
Coming Soon: Advertisement for Bitcoin ETFs
In a notable observation, Nate Geraci, President of ETF Store, suggests that Facebook and Instagram could soon allow the promotion of spot Bitcoin Exchange-Traded Funds (ETFs).
Geraci’s insight implies a potential shift in advertising policies on popular social media platforms, anticipating they might open up to spot Bitcoin ETF-related ads in the near future.
Describing Facebook as a potential “boomer honeypot,” Geraci suggests that the platform’s user base, which includes a significant demographic of older individuals, could play a vital role in expanding the reach of Bitcoin ETF ads.
As the cryptocurrency and ETF realms continue to converge, the possibility of major social media platforms embracing Bitcoin ETF advertisements could signify a noteworthy development for the crypto industry.
Moreover, introducing Bitcoin ETF advertisements on Facebook and Instagram could be intriguing, given that these platforms boast a substantial user base of millennials and Gen Z, demographics known for their heightened awareness and engagement in the crypto sphere.
META Stock Surges by 20%, Escalating AI Competition
Meta, the parent company of Facebook, appears to be undergoing a positive transformation, with Meta (NASDAQ: META) stock experiencing a remarkable 20% surge on Friday, February 2, following the announcement of its inaugural dividend payout.
The company has allocated $50 billion for share buybacks and disclosed a quarterly dividend of 50 cents per share.
This positive development is amid robust financial results and successful returns from investments in emerging technologies, particularly the “metaverse.”
The notable increase is expected to enhance investor confidence in Meta, which has faced challenges in recent times. It appears that the company’s restructuring initiatives have proven to be successful.
Over the last year, Meta has prioritized cutting costs, leading to the departure of more than 21,000 employees since late 2022. Mark Zuckerberg, the company’s chief, has dubbed 2023 as the “Year of Efficiency.”
Notably, Meta is set to compete with major tech players such as Microsoft and Alphabet in the realm of artificial intelligence. The company showcased AI progress with the introduction of the Llama 2 model, and the forthcoming Llama 3 indicates continued innovation in this domain.
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